August Lotz Frames Named Consumer
Digest Premium Category Best Buy
After thorough review and analysis of the competition, Consumers Digest has awarded August Lotz their Premium Category Best Buy Rating as presented in the October, 2004 edition of their publication. In addition, our premium quality futons are sold at a lower best price than the brand Consumers Digest chose as their midrange selection. This fact clearly shows that August Lotz futon frames are the highest quality frames available and are more affordable than the lower quality frames our competitors offer. We are happy to see that our commitment to innovation and consumer value has been well appreciated.
The most important aspect of this award is how it will benefit our retailers as they address their customer’s expectations and questions. The Consumers Digest Best Buy Rating differentiates August Lotz in the marketplace while providing the consumer an understandable and recognized comfort level as they make their purchase decision.
We are in the process of creating numerous POP items and sales tools which incorporate the Consumers Digest Best Buy logo. These items will greatly aid retailers by effectively putting the consumers mind at ease and informing them about the "difference" that makes August Lotz futons the best available anywhere. If you would like to read the full article please feel free to download it using the link below.
October, 2004 Consumers Digest Futon Review - PDF 1.12MB